BUCHELI
Branding | Print | Digital
Israeli Fashion Brand
A comprehensive branding project for a long-established Israeli boutique fashion brand founded in 1984, now transitioning into the digital space after decades of operating through selected boutiques and agents.
Primary Logo
Name
The logo was designed around the brand’s Italian name, featuring an elegant, clean, and delicate visual language inspired by modern European aesthetics.
The minimalist and refined approach was chosen to create a premium boutique feel that speaks to a precise female audience.
Brand Symbols
Created as standalone elements as part of the overall brand language, the symbols are built from two mirrored “B” letters, creating a clean and elegant look inspired by the brand name.
Designed as a unified symbol system, appearing in both positive and negative variations while maintaining a consistent visual identity.
Visual Identity
Branded packages | Merchandise | Stationery
The brand language across various touchpoints — including packaging, shopping bags, tags, printed materials, and branded mockups, as part of a cohesive and refined identity system.
Digital Marketing
Social network presence | AI Modeling
As part of the brand’s transition into the digital space, a social media visual language was created to establish a consistent online presence. The project included story layouts, post banners, and branded content tailored for modern digital platforms.
